Resume

People-first leader and strategic innovator with over two decades of experience driving event development, multi-channel marketing, and high-value partnership building across the hospitality, municipal, and private sectors. A proven community builder who excels at collaborating with local businesses, spearheading large-scale tourism initiatives, and translating creative concepts into measurable economic growth.

Core Competencies

  • Executive Leadership: Cross-functional Team Management • Budgeting & Financial Reporting • Operations Strategy
  • Marketing & Brand Strategy: Multi-channel Campaign Design • Web & Graphic Design • Social Media Management
  • Event Production & Hospitality: Large-Scale Festival Coordination • Hospitality Operations • Vendor & Client Relations
  • Data & Analytics: Economic Impact Reporting • Sales Forecasting • Performance Analysis & ROI Tracking

Professional Experience

Independent Marketing & Event Consultant | Roswell, NM Marketing & Event Coordinator (Self-Employed) | 2025 – Present

  • Partner with local businesses and community organizations to design and execute marketing collateral, ensuring seamless production and multi-platform delivery.
  • Drive brand awareness and digital engagement through comprehensive social media management, targeted advertising campaigns, and modern web development.
  • Provide end-to-end event coordination services, aligning community-focused initiatives with local economic development goals.

The Liberty / Pecos Flavors Winery | Roswell, NM Marketing Director | 2023 – 2025

  • Implemented comprehensive multi-channel advertising campaigns and designed all digital and print marketing collateral to drive foot traffic and brand loyalty.
  • Managed public-facing web infrastructure and social media portfolios for two distinct high-profile local brands.
  • Co-coordinated premium community events and served as an off-site brand ambassador to successfully expand regional market reach.

City of Roswell | Roswell, NM Public Affairs Events & Marketing Coordinator | 2021 – 2023

  • Planned, structured, and executed the most successful and highest-grossing UFO Festival to date, dramatically expanding programming and attendance by introducing novel attractions (e.g., Roswell’s first-ever drone show, Galaxy Fair & Beer Garden, and the UFO Walk of Fame).
  • Partnered with city officials, and local businesses to coordinate and execute all on-the-ground planning for the festival’s headline concert by Midland.
  • Pioneered, researched data, and authored the city’s inaugural 2022 UFO Festival Economic Impact Report, establishing a rigorous data framework and permanent precedent for all future festival metrics.
  • Synchronized public relations and promotional campaigns across multiple city departments while maintaining and updating the core municipal web infrastructure.

The Lodge Resort & Spa | Cloudcroft, NM Restaurant & Bar Manager / Sales, Marketing & Events Coordinator | 2010 – 2022 (On-Call Support: 2022 – Present)

  • Directed daily front-of-house and back-of-house operations, managed hospitality personnel, and maintained full accountability for budgets, purchasing, and financial reporting.
  • Orchestrated high-end specialty dinners, corporate retreats, large-scale weddings, and private events, consistently meeting strict revenue and client satisfaction goals.
  • Spearheaded property-wide sales initiatives, digital marketing campaigns, web design, and social media management.

Mountain Top Candle Shop | Cloudcroft, NM Owner / Operator | 2016 – 2020

  • Founded and managed day-to-day operations of a retail and wholesale manufacturing business, crafting the majority of the inventory in-house.
  • Cultivated a deeply loyal regional customer base through targeted community engagement, local business partnerships, and grassroots marketing strategies.

Cloud Café | Cloudcroft, NM Owner / Executive Chef | 2012 – 2015

  • Managed all administrative, staffing, inventory, and culinary operations for a popular local dining establishment.
  • Conceptualized and executed a monthly “International Dinner” series that consistently sold out in advance.
  • Honored with the Blue Moon Award, celebrating the restaurant as a top-voted dining destination in New Mexico.

Hey Renee Designs | San Diego, CA Owner / Operator | 2005 – 2010

  • Provided comprehensive graphic design, web development, IT networking infrastructure setup, and specialized software training.
  • Focused heavily on the non-profit sector, delivering critical tech and marketing infrastructure to organizations.

Luminescence Catalog | Union City, CA General Manager | 2000 – June 2005

  • Led full operational oversight for a multi-department retail catalog business, managing cross-functional teams in Sales, Customer Service, Accounting, and Logistics.
  • Scaled corporate revenue from an early-stage startup to $900,000 annually, earning recognition as one of the top 100 fastest-growing catalogs in the industry.
  • Oversaw production design layouts, managed global vendor relationships, built the internal IT infrastructure, and generated predictive sales analysis models.

Technical Skills

  • Software & Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Affinity, WordPress, Ticketweb, Hold My Ticket, Meta Business Suite, Google Analytics, Microsoft Office Suite, Quickbooks, Tabit, and more. 
  • Technical Proficiencies: Frontend Web Design, IT Networking & Systems Troubleshooting, Print Production Layout, SEO, Database Management, and more.